About us

Love, Amelia is a Baby Bank which takes donations of new and pre-loved baby items and gifts them to families who need them most.  We provide support to families living in Sunderland and South Tyneside. To understand more about our mission, vision and values, take a look at our Strategic Plan.

Amelia is the inspiration behind our charity which has been set up in her memory.  Amelia was born in Sunderland in January 2018 and tragically passed away minutes after her birth.  Her parents founded Love, Amelia in her honour with the aim of supporting other children.  They want all children to be given the best start in life and have the opportunity to thrive.

Meet the team

Steph Archbold

Steph lives in Sunderland and is Mam to Amelia and Jack.  Steph founded the charity in memory of Amelia and is very passionate about supporting people in Sunderland. Steph has years of experience working as a Social Worker with vulnerable adults and understands the hardship people face in the North East.

Love, Amelia has been set up to help other families in Sunderland who are experiencing hardship for one reason or another.  Losing Amelia was the most devastating experience but to be able to help other families in her name makes our charity very personal and close to our heart.  We want all children to be happy and safe which will help them thrive. Being a Social Worker has helped me to understand the difficulties families can face and the barriers to accessing support.  We want to make everyone accessing our service feel comfortable and receive the support they need.”

Phillip Capewell

Phill lives in Sunderland and is a Dad of 2 to Amelia and Jack.  Phill and Steph set up Love, Amelia together and he is very passionate about supporting families across Sunderland in Amelia’s memory.  Phill works at Nissan and helps in the background ensuring Love, Amelia operates smoothly.

“Losing Amelia was an extremely difficult time for us but it is a comfort to be able to support other families in her name.  I am passionate about making the organisation run successfully and providing a quality service for people who needs it the most.

Jen Elliott

Jen is a Mam of 2 children, Alice and Reuben and has lived in Sunderland for majority of her life.  Jen is passionate about the city and the people within it and has 10 years’ experience working as a Social Worker with both children and adults of lots of different backgrounds and experiences. Jen understands the difficulties people within the North East face day to day and the strain services are under to support those who need it most.

“I am thrilled to be part of the Love, Amelia team.  I became involved in Love, Amelia as I believe in what we have set out to achieve and I want to see babies and children in our area have the best opportunity to meet their full potential and thrive. Love, Amelia is about reaching out and providing support to families who may feel stigmatised or judged. I understand it takes a lot of courage to reach out and seek support and I hope we, as a charity, can reassure people that they will never be judged for their situation and support will be readily available to anyone who needs it.”

Gillian Pickles

Gillian lives in South Tyneside and is a Mother of 3 and Nana of 4.  Since the charity was established, Gillian has volunteered her time sorting and organising all donations, ensuring they are checked and packed ready for their new homes.  Gillian is passionate about helping other families who are experiencing hardship and takes pride in ensuring all items given are the best they can be.  Gillian is now our dedicated Donation Coordinator.

“I know first hand what it is like to have young children and struggle to provide the items they need.  I personally struggled financially but was fortunate enough to have a good family network to support me; I know not everyone is as fortunate and I want to do all I can to help.  I dedicate my time to volunteering for Love, Amelia and I am delighted and proud to be a part of the team”